About Us

Capital Content works with people and organizations developing solutions to the big problems of our time on content and visibility campaigns that help transform ideas to actions. Together, we strive for outcomes that produce economic growth and opportunity, improve health and well-being, protect the environment, and lead to positive social change.

Capital Content evolved out of a collaboration between Rob Wyse and Susan Thomas, advisors to for-profit and not-for-profit organizations and government agencies. At Capital Content, we focus on areas such as energy, education, healthcare, innovation, entrepreneurship, and global markets. Our chief skills lie in developing issues-driven thought leadership and strategic communications campaigns. We leverage content and traditional and social media to create business and social value.

Rob Wyse

Managing Director, New York

Rob Wyse is a communications consultant who has been influential in changing public opinion and policy to drive market opportunity. Issues he has worked on include climate change, healthcare reform, homeland security, cloud transformation, AI, and other timely issues. 

Rob created the “media first approach” to media relations, which enables organizations to deliver messages in major media outlets such as The Wall Street Journal, Bloomberg, The New York Times, Forbes, Fortune, USA Today, Inc., U.S. News & World Report, Newsweek, Time, CNN, CNBC, NPR, VentureBeat, Fast Company, and others. He also developed "The Messaging Bullseye,” a simple, powerful way to ensure messages are clear and effective for multiple audiences, novices to experts.

Rob has worked with major multi-national organizations and dozens of startups. Exits of startups he has worked with have exceeded $15 billion.

Rob worked on a book and platform: Creating Climate Wealth, with Jigar Shah, founder of SunEdison and co-founder of Generate Capital, and now Director of the U.S. Department of Energy Loan Programs Office. Rob helped create and build the SunEdison brand.

Spanning two decades, Rob was president of Media First PR, a communications firm he founded that became a Hill & Knowlton affiliate. At Capital Content, he continues his work as a senior advisor in messaging and media relations for leading organizations.

Susan A. Thomas

Managing Director, San Francisco

Susan A. Thomas has extensive experience working with organizations and individuals to build credibility and awareness for their business, professional and public sector initiatives through content, data, and expert commentary. Her chief skills are communications strategy, research, positioning and messaging, and writing and editing high-level content such as white papers, research reports, speeches, and books. She is also an experienced meeting/workshop facilitator and executive communications coach.

Susan began her career as a journalist in Silicon Valley and later founded her own public relations firm, which she managed for 10 years before its acquisition by the international PR firm, Ketchum. At Ketchum, she was a partner and director of the firm’s Global Technology Practice.

Susan works primarily with senior executives and thought leaders at for-profit and not-for profit organizations in fields such as education, healthcare, clean energy, and technology. Her clients have included world-class organizations such as American Express, Apple, IBM, and Intuit, numerous startups, not-for-profits, and government agencies, including the U.S. Department of Education.

Susan is Chair of the Board of Directors of The Climate Center, a climate and energy policy not-for-profit working to rapidly reduce climate pollution at scale, starting in California. She also serves on the Board of Directors of Compassion Without Borders, an animal welfare organization providingmedical care, direct rescue, foster care, and adoption services to animals in need on both sides of the U.S./Mexico border. Both organizations prioritize underserved communities in their work.